Topic: Developing Your Style for Success
Location: Hilton Garden Inn, Sandy, UT
ALLISON CZARNECKI – After majoring in Psychology in college, Allison realized she didn’t want to spend her life sitting in a chair, hearing about everyone’s problems. So she took a few years off and watched what was happening in the blogging world. And after doing some intense research, she decided it was time for her to get into the game. She started Petit Elefant in 2007 while her baby was still in diapers and playing at her feet. She writes a lot about beauty and style, travel, and a random assortment of other things. After a little while she realized it was time to take it to the next level, so she founded an enormous party to pamper bloggers on the eve of the biggest blogging conference in the world every year. The party has so many moving pieces it takes an entire year and a small army of people to plan, and has been so successful it was featured in the New York Times. In addition to all that, Allison spends her days blogging at Petit Elefant, in addition to writing for a variety of corporations including Dr Pepper, BabyCenter, and Hallmark among others.